Over the last 17 years, JD Buckley has successfully introduced new user centered research methods and techniques to a variety of entertainment, automotive, medical, enterprise and augmented reality companies. Highlights includes companies such as Yahoo!, Disney, Idealab, DirecTV, Kelley Blue Book, Kaiser Permanente and Daqri. JD is a passionate advocate of collaborative cross-functional design, multi-method research and data triangulation to inspire and inform innovative solutions. She is currently Principal, UX Strategy & Research at ADP’s Pasadena Innovation Center and an Adjunct Instructor at Art Center College of Design.
In this episode hosts Lara Fedoroff and Chris Chandler talk with JD about Enterprise UX ROI. JD is determined to find a clear and valuable solution to quantify the value of UX efforts and practices. While this can seem challenging for customer facing products and services it can seem completely daunting in the enterprise world.
SHOW NOTES
- 1:25 – JD’S Career Path
- 5:45 – Distinction between the UX Researcher role vs the UX Designer role
- 9:40 – Enterprise UX ROI
- 10:45 – Quantitative and Qualitative data based on user interviews
- 11:05 – Benchmark study with top tasks before and after the redesign
- 14:00 – Biggest challenges around connecting KPI’s to UX metrics
- 20:15 – Recruiting a niche user segment with specific skills
- 20:40 – UX metrics
- 34:35 – JD’s advice getting started in UX Research
- 35:10 – Focus on making things better for humans. Technology should not be leading us, it should be helping us. Care about how humans are connected to technology to improve our lives.
MORE ABOUT JD BUCKLEY
- JD on LinkedIn
- JD on Twitter
- Enterprise UX – June 14, 2108 Communicating the ROI of UX Within a large enterprise and out on the streets
- Convey UX – March 2, 2107 Tales of Developing a UX ROI in Enterprise-Land
Over the last 17 years, JD Buckley has successfully introduced new user centered research methods and techniques to a variety of entertainment, automotive, medical, enterprise and augmented reality companies. Highlights includes companies such as Yahoo!, Disney, Idealab, DirecTV, Kelley Blue Book, Kaiser Permanente and Daqri. JD is a passionate advocate of collaborative cross-functional design, multi-method research and data triangulation to inspire and inform innovative solutions. She is currently Principal, UX Strategy & Research at ADP’s Pasadena Innovation Center and an Adjunct Instructor at Art Center College of Design.
