Skeptical and Respectful SEO

October 7, 2016 by UX-RADIO


Marianne Sweeny is a well-known Search Information architect, SEO and user experience designer. Many moons ago she started advocating the relationship between information architecture, user experience and search engines. Her charming wit and intellect make her a sought after speaker at many conferences and this interview tells the story of how she defines her path with an insatiable desire to learn and create meaning.

Marianne’s focus is on information behavior, navigation of information environments, and making searches work better for users.

She holds a Masters of Library and Information Science degree as well as certificate degrees in Software Product Management and Content Management Systems from the University of Washington. She worked for Microsoft for seven years as a Web producer, which helped her gain further insight into technology and information management fields.

Before transitioning into the technology field, Ms. Sweeny was a development executive in the entertainment industry, acquiring, managing, and developing feature film and television projects. As a development executive, she was in charge of content acquisition, production, personnel and client relationship management, presentation design, research, writing, and editorial aspects of her projects.

Marianne is a member of the Information Architecture Institute, Content Management Professionals, an Advisor for World IA Day and the American Society for Information Science and Technology.

For more information and a portfolio of her work, please visit Daedalus Information Systems.

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Daedalus Information Systems



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University of Washington Information School